Design
Other than writing, you could also channel your creativity by being involved with the design of the magazine. Magazines rely heavily on the aesthetics, not only for sales, but also as an alternative way for expression. The design of the magazine also helps it to turn into a brand. Magazines like Time have a signature red border on its cover while the National Geographic has a yellow border.
Sales
Just like any business, magazine publishing also has a concern with sales. However, there is more to it than simply being able to sell. You need to be charismatic, diplomatic and to have integrity. Building good relationships with your clients is important. Aside from people skills, you also need to develop your analytical skills in studying market reports and sales. You have to know how will your ads will be effective to your magazine and its market.
There are many career paths to choose from in the magazine publishing industry. You may have a proven ability for writing or graphic design but a university degree would be, if not mandatory, extremely helpful. Keep in mind that magazine publishing also involves corporate work and that companies do want to present a professional image to the market.
Just make sure that the degree that you’ll be having or is already pursuing is relevant to the industry. If you are still undecided of which field to choose, it is highly recommended that you take an internship in a magazine publishing company. You may not start out glamorous (think Andy Sachs in The Devil Wears Prada) but you’ll definitely learn a lot. In time, you’ll learn the tricks of the trade and you’ll be on your way to the top.
No comments:
Post a Comment