Monday, November 16, 2015

Finding Your Niche in Magazine Publishing (part 1 of 2)

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Magazine publishing is a multi-billion dollar industry. What other industry could you find that caters to every niche of market there is? It is no wonder that careers in magazine publishing would be as prolific as the type of magazine there is.  Here’s an overview of the different type of professions for anyone who considers making a career in this industry.

Editorial/Writing

For anyone who has flair for writing, a career in magazine publishing is an easy one.  A good start is to work as an intern in a magazine publishing company. Though this is the least fabulous of all the positions, it will provide you training and connections in the industry. It would also be helpful if you would have a folio that it always on hand. One may also start in an entry-level position as an editorial assistant. Aside from writing, rewriting and copyediting, certain office duties may also be asked.  You could then work your way up to being an associate editor, managing editor, executive editor and finally, an editor-in-chief!

Marketing

If you are meticulous, could communicate well and could convince people into an idea or a brand in ways other than writing, then you could have a spot in marketing. Through marketing, you make sure that you make your market hear what the magazine wants them to hear.  You must then know how to harmonize the behavior and trends of your market with your publications. This may involve overseeing the sales, the distribution of the publication as well as what kind of articles goes into the magazine.

Production

This is the actual production of the magazine. You must be very keen with the details, the deadline and the technology that goes with it.  Production is used to be associated with machineries and heavy equipment.  However now, production goes beyond the tangible paper and ink. Online publishing have changed the way magazines are produced.  Production now also involves a great deal of information technology skills.

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